After voluntary administration, a popular Australian juice brand collapsed.
After its administrator “pulled out the pin” on 31 October, Hrvst Street cold-pressed juices and Real Friends won’t be sold to high-end customers such as hotels and restaurants.
In an Instagram post, the business owners confirmed that the company will no longer exist. They said their “hearts have been ripped to pieces” by this news.
Real Friends’ website stated that the company offers “a wide range of high quality products, hand-picked by our team to meet the demands of our retail and hospitality partners”.
A company spokesperson wrote on social media: “This isn’t something we wanted to happen, but with lumps in our throats and tears in our eye it is time to say goodbye.”
The administrator unfortunately pulled the pin today. “It all happened very quickly.”
ASIC documents reveal that Andrew Weatherley, who runs both brands, was appointed administrator by HRVST ST Pty Ltd on October 25, 2008.
Two days later, just two days after the incident, the company assured customers that “business as usual” was continuing.
A company spokesperson wrote, “We are determined keep the wheels spinning and if you personally know us we are extremely resilient and always strive to go beyond,” on October 27.
By October 30, Mackay Goodwin’s Andrew Quinn and Domenico Calabretta were named receiver managers.
The company announced that it would be saying goodbye “with tears in our eyes”.
The news of the closure was met with sadness by fans and customers.
“Oh my gosh, we loved your ethos so much and proudly stock your delicious juices.” “I know that they will be missed both by our community and ourselves,” Rise Mofo, a coffee shop, wrote.
You have clearly had an amazing business. “It shows a lack of vision and heart for administrators to shut you down,” wrote a customer.
Another customer wrote: “Will always remember racing to the Aviation Australia Cafe to grab a Ruby Tuesday before it sold out.”