AI sommeliers

BY Rosalind J. Holloway
A variety of robots with tested palates are now stepping in to update wine-tasting experiences by offering intuitive suggestions on a wide range of vintages. These AI sommeliers make precise recommendations to interested crowds.

Cecilia, a bartender who uses voice recognition and artificial intelligence technology, could be waiting for you at your local pub. Cecilia.AI is the company that created the tall barmaid-animated machine. It can serve and mix cocktails faster than humans. Cecilia, the technology company behind the bar, made a tall machine with an animated barmaid via video screen on top. She can mix and serve cocktails faster than a human.

Vinovest launched the first AI-powered wine advisor in November. The app allows investors to create, track, and evaluate their wine investment portfolios. These wine sommeliers are available to guide investors at any time of day through the $686 billion growing global market. They can then choose whether they want to buy, trade, or enjoy their asset.

Anthony Zhang, CEO and co-founder of Vinovest, told Wunderman Thompson Intelligence that there is a great deal of subjectivity when it comes to wine and emotions when it comes to investing. By leveraging AI, we can help investors to optimize their fine-wine portfolios.

Wine connoisseurs will pay $179,000 for WineCab’s WineWall, a 21st-century vending machine that can store, load, and dispense wines. The virtual sommelier was launched in March and uses AI technology to identify 600,000 vintages of wine, suggest food and drink pairings, and record long-term owner preferences. The sleek wine cellar comes in a variety of sizes and is the latest way to serve and display vintages.

California startup Tastry uses AI to analyze a wine’s flavor profile and generate recommendations for customers. The BottleBird App uses the system to assess a user’s taste preferences and then make recommendations with up to 95% accuracy. Katerina Axelsson, the founder of BottleBird, says that brands can request to have their bottles analyzed in order to access an “insights Dashboard, where they can identify the perceptions their wine has on their market, whether it is at a local, regional or store level.”

Now that AI supports a variety of products and offers sophisticated consumer recommendations, it can also add “wine expert” to its expertise. These recommendations are elevating customer experience in the luxury wine market.

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