Do you struggle to think of innovative promotional ideas in your business? Do you want to “wow” the customers with amazing marketing strategies? Let’s take a look some creative ideas for a promotion that will impress the most hungry tummies while at the same time increasing the profit for your establishment.
Create a beautiful and simple practical website.
A professional web page that is user-friendly is vital to attracting patrons to your restaurant, as many of your customers prefer to browse the internet before heading to find an authentic restaurant. Alongside the standard information such as the exact address, telephone number, and operating hours, make sure you have appealing menus as well as food blogs and pictures of delicious food, cheery interiors, cheerful staff, and satisfied customers.
Make sure that the search engine on your website is user-friendly.
Simply having a site isn’t all that’s needed to complete the story. You can’t count on people to arrive in mass numbers when you put your site live. If your site isn’t developed and designed according to the guidelines of search engines, visitors may find it difficult to find on the results pages of search engines. A solid web presence is what your catering site needs, and therefore, you must not ignore the significance of optimizing your website for search engines. You must include relevant keywords to the text, make your layout responsive, include proper Meta and Title descriptions on every page, add an XML Sitemap, and upload your site’s XML sitemap to Google Search Console so that your search engine bot is able to find all pages on your site quickly and easily.
It will show up on the first page of the search results
.Do you wish for your name to be the first that pops up when hungry souls seeking delicious food look for a restaurant on the internet? Utilize Search Engine Optimization, also known as SEO, to ensure that your restaurant’s website is the highest ranked on any search engine based on the keywords that customers type in. Another option is to use an online advertising platform called Google Adwords that will allow you to place your advertisements on the highest of the search results page.
Find a local food blogger on the board
.Blogging plays a significant role in customer acquisition. The ability to get some of the most influential food bloggers through the way can help you accumulate reviews and generate a great deal of publicity. It is possible to invite these food bloggers to your restaurant for a free meal or drink and politely request them to leave their feedback via social media.
Reward loyal customers with loyalty programs
.You can reward your loyal patrons who frequent your establishment by offering discounts or other incentives. This will ensure that your customers are returning to your establishment every time, growing your customer base. A few examples of rewarding your loyal customers could include One free coffee with five purchases, a discount on certain products, etc.
Participate in charity events and take celebrities to your table
Attracting celebrities to the event may seem extravagant; still, the idea of donating a significant portion of the profits to a charitable cause and informing the stars about your philanthropic intentions will not just entice them to sign up for a reduced-cost but also aid in promoting your business and growing the number of customers you have.
Food apps and food pairings
With online-based customers of this time and age, who are looking for quick gratification and user-friendly options to order food, make reservations online, earn loyalty points, etc., it is only logical to integrate the delivery of food and reservation applications. The loyalty programs can be integrated into these apps to collect and analyze data on customer behavior.
Popular events and holidays that leverage holiday spending
Promoting your restaurant’s business during major holidays and other occasions is a great way to market and create an enthralling business. The events are marked by an influx of enthusiastic patrons enjoying the festive spirit. They are likely to promote your business by re-sharing positive reviews and tagging you on their posts on social network pages.
Bring people into the door during downtime
.The most effective and proven method to effectively leverage your staff who are under-utilized, as well as other services that get lost during off-hours, is to bring your customers to come in during the off-hours. Examples include giving discounts on weekdays, such as Wednesday or Tuesday evenings, or offering deals and freebies from 2 pm to 5 pm.
Offer combo meals at a fixed price
There have to be some costly things on the menu, for example, an expensive bottle of wine or an exotic meal which your customers won’t be able to afford! You can combine the items you offer with your standard products and put together a set menu that could reduce the price by about 15 percent and make these costly items available to customers who frequent your establishment and new customers.
Be sure to have a solid social media presence
.Being able to have an active presence on social media is the norm for your restaurant’s business. It’s a unique way to show off your accomplishments, share reviews of your restaurant from well-known food bloggers, and display positive reviews from the press. Additionally, it gives you the chance to spread your patrons by letting them spread the word about your business whenever they share your company on their pages.
The following out-of-the-box marketing techniques can help you please your patrons and ultimately attract new ones and stay ahead of the competition in the world of restaurant