Gregory Kelley hopes to follow in the footsteps of California wine, which has long been regarded as an inferior product to Europe.
Ila is a boutique kitchen basics brand that has developed luxury, ultra-minimal olive oils made in an old mill in Cordoba.
This year, the New York International Olive Oil Competition introduced an app that helps identify the best matches for culinary creations and award-winning olive oils.
The International Olive Council is a group that represents the majority of olive oil producers in the Mediterranean region, who account for 98% of global production. New World competitors are now stepping in and have launched a rival group, the World Olive Oil Trade Group. , Bloomberg said that non-IOC nations such as Australia, New Zealand, and the US could be members. The campaign will also call for tighter quality control on oil.
It is believed that this is due to a bacterial disease in Italy, which affects more than a million olive trees. Also, Spain, Europe’s largest olive-producing country, has had a poor crop.
Reports indicate that consumers are less trusting of “made in Italy,” a label used to signify a high-quality product because many brands source their oil from other European countries but bottle it in Italy.
Bloomberg predicts that olive oil will be a staple food in the US. The magazine states that Americans consume less than a tenth of what Italians do, and 60% don’t buy any olive oil at all. This shows that there is room for growth in the mass market as well as the luxury market.